Poco & Ned Branding

This is the branding for Poco & Ned, my character-led online stationery store. So why Poco & Ned? Creating cute characters is how I found safety as a child when life often felt out of control and scary. These lovable, loyal little friends weren’t just cute — they held my silence when I couldn’t speak and gave me hope and light when everything was shrouded in darkness. I designed a world where I had a voice and the characters I created were kind, trustworthy, and always on my side. Today, my art and products represent everything I’ve fought to get back — happiness, brightness, strength, my voice, and emotional freedom. My brand is for anyone who needs that too — to feel seen, heard, accepted, or simply just hugged by one of my creations.